A termite and WDO website has to serve two very different customers. One is a homeowner who just found mud tubes or a swarm and wants answers today. The other is someone buying or selling a house who needs a wood destroying organism (WDO) report by a closing date. If you are looking for termite and WDO website design that serves both, this is what I would put on the page and what I would leave off.

The short version: give real estate inspections their own page and ordering form, give homeowners a page for each problem they describe, explain in plain words how you inspect and how you decide on treatment, show labeled photos of what you find, and state your warranty and renewal terms exactly. Skip the scare photos and the promises you cannot back up.

Two customers, two kinds of calls

The homeowner is worried and wants to know if the damage is real, how bad it is, and whether you will try to sell them something they do not need. The real estate customer is not worried at all. They are on a schedule. A buyer, an agent, a lender, or an escrow officer needs a report, and the question is whether you can deliver it on time.

One page cannot serve both. The first wants reassurance and a clear inspection offer. The second wants a form, a turnaround, and a way to send the report to the right people.

Give real estate inspections their own page

If you do WDO inspections for home sales, build a page for them and say so in the first line. Many lenders ask for a termite letter or WDO report before closing, and requirements vary by loan type and by state. In Florida, for example, a WDO inspection for a sale has to go through a pest control company licensed by the state agriculture department, so check the rules where you work and state them plainly.

• Say what the inspection covers and what the report is called where you work, since agents and lenders use different names for it.

• State your turnaround in your own terms, and say whether you offer a rush option and what it costs.

• Show your price if you can, and say whether it can be paid online when the order is placed.

• Include a sample report or a plain explanation of how to read one.

• Add a short page for real estate agents with how to order, who to call, and how the report gets to their client.

Make the order form do the work

A closing date is not something you want to chase by phone. The form should ask for the property address, the closing date, who needs a copy of the report, the access details, and the type of sale. A guided request that asks those questions up front means you can confirm a time without a back and forth. I describe how that works on my lead tools page.

For homeowners, start with what they found

Homeowners search for what they see. Build a page for each situation:

• Mud tubes on a foundation wall or in a crawl space.

• Swarming insects or discarded wings indoors.

• Wood that sounds hollow or has damage.

• A termite bond that is up for renewal.

Open each page with the plain answer to what it probably means and what happens next. Then explain how you inspect, what you look for, and what a visit costs. If you offer a free inspection, say exactly what is free. These are also the pages a search engine or AI tool can quote directly, which I cover in my post on answer engine optimization for pest control.

Explain how you decide on treatment

The quiet fear on every termite call is being sold a treatment that was not needed. The best answer is to explain your method before they ask. Say how you decide between a liquid barrier, bait stations, or spot treatment, what each costs in general terms, how long the work takes, and what happens afterward.

• State your warranty in the exact terms you honor, including what it covers and what the renewal costs.

• Say what happens if termites come back during the warranty.

• Do not promise a home will be "termite free." Describe what you do and what you guarantee.

Show what you find

Labeled photos of what you actually find, such as mud tubes, damaged wood, or an entry point, show the customer exactly what the inspection looks like. A sample inspection report does the same for agents and buyers.

• Use your own photos from real jobs, with a short label of what and where.

• Leave out house numbers and anything that identifies the customer, and ask before you post a photo of someone's property.

• List your state license number so a cautious customer can check it.

Plan for swarm season

Termite activity is seasonal, and the timing depends on where you work. Put a dated note on your swarm page so the customer knows what to expect and when to call. A page that answers the question during the busy weeks is the page that gets found.

Build pages for towns and for referral partners

Termite searches are local. Give each town you serve its own page with something real to say about it, and keep a short page for agents and lenders who send you work. I wrote about how local results are chosen in my posts on the map pack and on Google Business Profile optimization, and about catching calls you miss in my post on missed call text back for pest control.

What to leave off

• Photos of collapsing houses or fear language at the top of the page.

• Damage cost figures you cannot source.

• Claims such as "termite free guarantee" without the exact terms behind them.

• Reviews, counts, or awards you cannot back up.

• One page that mixes real estate inspections and homeowner treatment.

Where to start this week

1. Make sure the phone number and one clear inspection button appear at the top of every page, on mobile too.

2. Add a real estate inspection page with a form that asks for the closing date and who gets the report.

3. Write down how you decide on treatment and publish it in plain words.

4. State your warranty and renewal terms exactly.

5. Take or collect six labeled photos and add your license number.

If you would rather have it built for you, that is what I do on my websites for termite and WDO companies page, part of my web design service. My posts on rodent control websites and wildlife removal websites show the same approach for other trades.

Frequently asked questions

What is a WDO inspection?

A wood destroying organism inspection is a visual check of a property for termites and other wood destroying pests, written up in a report. It is often requested for home sales, and the name, form, and rules vary by state and by lender.

What pages does a termite website need?

At minimum: a home page with the phone number and an inspection offer, a real estate inspection page with an order form, a page for each situation a homeowner describes, a page explaining your treatment and warranty, a page for each town you serve, and a contact page.

Should I let agents order inspections online?

If you can handle the volume, yes. A form that asks for the address, closing date, and report recipients saves everyone a round of phone calls. State your turnaround honestly and keep a phone number for rush requests.

Should a termite company publish prices?

A range or a clear starting point helps. Exact prices depend on the property, but showing what a visit and a typical treatment cost answers the first question most visitors have.

How do I show I am not selling unnecessary treatment?

Explain your method before they ask. Say how you inspect, how you decide on a treatment, what you will and will not recommend, and exactly what your warranty covers. Customers trust a company that shows its reasoning.