Customers no longer find a pest control or home service company in one place. They search Google and the map pack. They ask ChatGPT, Gemini, or Perplexity who to call. They get an answer from their phone or a smart speaker. SEO, GEO, and AEO are the three layers of that, and I set your business up for all of them together.

What SEO, GEO, and AEO Mean

SEO (search engine optimization) is how you show up in Google results and the map pack. GEO (generative engine optimization) is how AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews learn who you are and name you when someone asks who to call. AEO (answer engine optimization) is how your pages are written and structured so a search engine or assistant can lift a clear, correct answer straight from your site.

Why Doing All Three Is the Smarter Move

The work overlaps. A complete Business Profile, clear service pages, honest FAQ answers, and structured data help Google and AI tools at the same time. Most search work stops at rankings. Treating GEO and AEO as part of the job means the work you pay for keeps paying off as more customers start with an AI assistant instead of a search box.

Built From Your Market, Not a Checklist

Every town and every set of competitors is different. Before I touch your site, I spend time on yours: what people there actually search for, what they ask AI tools, who currently shows up, and where a pest control or home service company like yours has a realistic opening. That research shapes everything that follows.

The Foundation, Then Steady Work

Good search work is mostly unglamorous: a Google Business Profile that is complete and consistent, pages that match what people search, structured data that tells Google and AI systems exactly what you do and where, and a site that is fast and easy to read. I put that in place once, properly. After that, small and consistent monthly work keeps you climbing while competitors stand still.

What I Will Not Promise

Nobody controls what Google ranks or what an AI tool decides to say. I do not promise a position, a citation, or a traffic number. I remove the problems that stop good businesses from being found, make your information clear and consistent everywhere it appears, and track what changes.

You Always Know What You Paid For

Every engagement ends with a plain-language summary of what changed and what comes next. No jargon, no forty-page PDFs, and no vague line items. Monthly work is month to month, with no contract.